O2 targets disgruntled broadband customers
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Mobile phone company O2 plans to target disgruntled UK broadband customers who signed up for so called 'free' broadband services as it seeks to attract 1 million customers to its new residential broadband service.
O2 broadband launches on the 15th October 2007 - in time for the thousands of TalkTalk customers who are coming to the end of their 18 month 'free' broadband contract period. O2 believes many broadband customers who signed up to the first wave of 'free' broadband services (from TalkTalk and Orange) are dissatisfied with their service and will be tempted to switch to O2's broadband packages that address this unhappiness by providing easy set up, a free UK based technical support service and clarity on the broadband speed they will receive.
O2 Broadband will be available to just over 50% of the UK population where Be (the broadband provider they purchased in June 2006 for £50m) has unbundled the local BT exchange and installed its own equipment - a process known as Local Loop Unbundling (LLU). O2 broadband prices for O2 pay monthly mobile customers will start from £7.50 per month for up to 8Mb, £10 per month for up to 16Mb and £15 per month for up to 20Mb. Non O2 mobile customers will have to pay £10 per month more for their broadband connection.
O2 has chosen not to offer residential telephony services, so customers will have to pay a rival phone company for their telephone line rental and home phone calls. The company also does not plan to follow the likes of Orange, Tiscali and BT with an internet TV service that could be bundled with broadband.
Further information on the new packages from O2 broadband can be found here.
Posted 5th October 2007
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